Bring The
Underground Bowling
Association to Your Center

A High-Energy Bowling Experience That Drives Revenue

The Underground Bowling Association (UBA) is more than just bowling it’s an electrifying, competitive entertainment experience that turns your lanes into a destination for serious players and passionate pectators. Since 2009, the UBA as brought high-energy competition to the lanes, hosting over 5,000 events at nearly 300 bowling centers. With 13,000 passionate members across 13 states—and franchises expanding fast—its reach is only getting bigger.

By becoming a UBA center-franchisee, you’ll attract new customers, boost lane revenue, and increase food and beverage sales, all while hosting action-packed events that bring the energy of live sports, team rivalries, and high stakes competition to your business.

The UBA has been hosting events at Triad Lanes for many years now. The UBA directors running the events are always helpful while making sure we have everything we need for successful events. Our employee’s love hosting the UBA because of the atmosphere it brings into the center.

Robert Klein

GM, Triad Lanes, Greensboro, NC

I have been working with the UBA for 10 years. They’ve introduced a new wave of excitement into organized, competitive bowling, and centers have benefitted from that growth. Food and beverage sales are always an important part of the decision when considering hosting any live event. The UBA bowlers come ready to bowl, eat, and drink. I highly recommend building a strong relationship with the UBA.

Kathy Kubinak

GM, Laurel Lanes, Maple Shade, NJ

Bowlerama prides itself as a family entertainment center and adding the UBA to our family is truly a marriage made in heaven. Hosting everything from tour stops, to call out matches, and even bigger events, this marriage has been nothing but a positive impact for everyone involved.

Jeff Benson

GM, Bowlerama Entertainment Complex, New Castle, DE

High Point Bowling Center loves hosting UBA events. The bowlers spend on food and beverage is very significant, and it fills slots during slower times for us. Their tournament staff is easy to work with, and it always a pleasure to host.

Bill Cornell

Owner, High Point Bowling Center, High Point, NC

UBA events provide a great source of revenue for our bowling center. We look forward to booking their tournaments, ranking matches, and various events. The UBA tournaments are a ton of fun and the UBA has been wonderful to work with.

Debbie Stein

OM , Bowlero North Brunswick, North Brunswick, NJ

By hosting UBA events, we have introduced a new wave of bowlers to our center, many of whom have become loyal league members. The UBA brings in extra revenue during off-peak times, particularly on Saturdays, making it a perfect fit for our schedule. The additional sales generated from food and beverage purchases alone are remarkable and have significantly contributed to the growth of our center.

Jared McPherson

GM, Bowl America Shirley 727, Old Bay District

The Underground Bowling Association (UBA) isn’t your typical bowling organization—it’s a high-energy, competition-driven entertainment platform that transforms traditional bowling into an electrifying experience. Think fierce rivalries, team personas, and show-stopping events that draw in both serious bowlers and passionate spectators. Bowlers are driven by the UBA’s high-energy events, a unique variety of potential prize payouts, and the edgy atmosphere of like-minded, competitive, fun players.

The UBA Difference

How is the UBA experience different than typical bowling events? Oh, let us count the ways…

The UBA family is comprised of bowling enthusiasts who love the game, want to compete in the sport, and enjoy the experience, no matter if they are players, spectators, coordinators, or host centers. With over 230 active franchisees, the UBA has built a nationwide movement that blends the intensity of sports, the excitement of WWE, and the community-driven spirit of local leagues.

And it’s not just on the lanes where the UBA dominates. Their YouTube channel is buzzing with over 6,000 dedicated followers, and live streams regularly rack up between 2,000 and 6,000 views, proving that UBA bowlers aren’t just playing the game—they’re putting on a show that fans can’t get enough of!

Bring the Excitement of
Competitive Bowling to Your Center!

You can bring the excitement of the UBA to your center and join a thriving national network of center-franchisees benefiting from high-energy events that drive lane revenue, boost food and beverage sales, and become a destination for competitive players. UBA center-franchisees have the exclusive opportunity to host action-packed events, build or sponsor a competitive team, and become key players in the rapidly growing UBA community, which is transforming the sport.

Bring The Underground Bowling Association to Your Center